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Mention the name of Dr. John Stith Pemberton, and the majority of people would shrug their shoulders. But it was Dr. Pemberton, an Atlanta pharmacist, who carried his new concoction in a jug down the street to Jacob's Pharmacy for a taste testing at the soda fountain. The syrup was declared "excellent" and sold for five cents a glass. Carbonated water was added to the new syrup producing a drink that was "Delicious and Refreshing," a theme that continues to this day.