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In today's publicity-seeking world, George Armstrong Custer would have felt right at home. Much of his reputation was formed by the media. Correspondents, who joined Custer on his military campaigns, helped establish his reputation with their positive reporting. With long blonde curls sprinkled with cinnamon oil, flamboyant dress, and large ego, Custer understood good public relations. His bravery, daring, and leadership skills helped the West Point graduate rise in the ranks during the Civil War. Appointed to the Seventh Cavalry, Custer became the most famous Indian fighter in American history. But his boldness and daring would lead to the foolish attack at the Little Big Horn, where 2,000 Indians swept down upon Custer and his men. His final stand would bring him the glory that had eluded him throughout his short life.